November 10, 2015, Commack, New York – Tamron, a leading manufacturer of precision optics, is pleased to announce that Tamron its new SP 35mm F/1.8 Di VC USD (model F012) has received a Popular Photography’s “Photography’s Outstanding Products” (POP) award for 2015. This year’s wining products are showcased in the December issue of the magazine.

The Award Citation
“This full-frame, fast prime lens, with Tamron’s SP (super performance) pro optics, close focusing to 7.75 inches, and maximum magnification of 1:2.31, is the best in its class. Our tests (page 84 of the Dec. 2015 issue) of its Vibration Compensation system showed an average of 2.66 extra stops of sharpness-a great result. And all of these features come at a price that is shockingly low.”

About the Award
Each year, the Editors of Popular Photography recognize the best new photo gear with the POP Awards for Photography’s Outstanding Products. This honor goes to the excellent cameras, lenses, accessories, and software that most help photographers make great pictures. Popular Photography’s Editor-in-Chief Miriam Leuchter states: “In the POP Awards, our editors identify the technological advances most likely to make a difference in photography today and give this coveted prize to the absolute standouts.”

About the Lens
Tamron’s new series of SP lenses are optimized to make the most of the superior imaging performance delivered by the latest advancements in digital photography. One of first lenses in the new series, Tamron SP 35mm F/1.8 Di VC USD (Model F012), offers a fast aperture and a versatile, slightly wider fixed focal length. At 7.9″ MOD, its close-focusing capability is unsurpassed in this class of lenses, expanding the creative potential for the photographer. Sporting a totally revamped external appearance, this new lens provides the ultimate in functionality and operation. Despite the cutting-edge technology inside the lens, the exterior has an organic feel: masking the technology in a softer, more intuitive design. Tamron calls this design “Human Touch” and is the result of the pursuit to build a lens that becomes not just a tool, but a photographer’s partner. The 35mm is designed to feel right: from switch locations to weight distribution. And the new SP line’s aluminum barrel feels comfortable in the hands. The lens has a 120% larger display window and a new original font to improve readability, fluorine coating on the front element that repels oil and water, moisture-resistant construction and more.

 

Acerca de Tamron
"Nuevos ojos para la industria" es la filosofía de Tamron. Este credo es coherente con la posición de la empresa como fabricante integral de una amplia gama de productos ópticos originales, desde objetivos intercambiables para cámaras SLR hasta diversos dispositivos ópticos tanto para el consumidor general como para OEM. Tamron fabrica productos ópticos que contribuyen a una amplia gama de industrias diferentes y seguirá dedicando su rica creatividad y su destreza técnica de vanguardia a diversos campos industriales. Además, Tamron es plenamente consciente de su responsabilidad con el medio ambiente y aspira a ayudar a preservar el entorno natural en todas sus actividades empresariales. Entre sus muchas innovaciones ópticas y mecánicas desde la fundación de la empresa en 1950, el desarrollo por parte de Tamron de elementos asféricos híbridos producidos en serie allanó el camino para los objetivos Todo en Uno compactos de alta potencia actuales cuando, en 1992, esta tecnología se incorporó al revolucionario 28-200 mm. Tamron sigue liderando esta categoría de objetivos con el 18-270mm Di II VC PZD, el objetivo zoom Todo en Uno 15X más pequeño y ligero del mundo, que incorpora el sistema VC (Compensación de la vibración) patentado por Tamron para tomar fotografías a pulso sin desenfoque con poca luz y en teleobjetivos, y el sistema de autoenfoque PZD (Piezo Drive) para un funcionamiento rápido y silencioso del autoenfoque. Las recientes presentaciones de objetivos SP (Super performance) de Tamron han recibido elogios y grandes elogios de las principales revistas y sitios web de fotografía por su extraordinario rendimiento, el mejor de su categoría. Tamron ha recibido elogios internacionales por su amplia gama de objetivos profesionales y de consumo.

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11/2015