Three TAMRON Lenses Featured in Professional Photographer’s 2024 Hot Ones Buyer’s Guide

August 1, 2024, Commack, NY – TAMRON is honored to announce the inclusion of three lenses in the prestigious Professional Photographer magazine’s 2024 Hot Ones Buyer’s Guide: TAMRON 17-50mm F/4 DI III VXD (Model A068) for Sony E full-frame mirrorless; 28-75mm F/2.8 DI III VXD G2 (Model A063) for Sony E and Nikon Z full-frame mirrorless; and, 70-180mm F/2.8 DI III VC VXD G2 (Model A065) for Sony E and Nikon Z full-frame mirrorless. The Hot Ones Buyer’s Guide will be available in the August print edition of Professional Photographer magazine with a selection of products. The full list of products featured in this year’s Buyer’s Guide can be viewed at https://www.ppa.com/ppmag/articles/2024-hot-ones.

It’s a huge honor to be chosen for the Hot Ones Buyer’s Guide, which showcases products for professional photographers that are innovative, exciting, and inspiring. Featured products range from high-end specialty gear to economical tools of the trade as well as items designed to make a great impression on photographers’ clients. This year marks the 26th edition of Professional Photographer magazine’s Hot Ones.

About the Honored Lenses

TAMRON 17-50mm F/4 DI III VXD (Model A068)
The 17-50mm F4 offers a versatile zoom range from ultra-wide to standard focal lengths, eliminating the need to switch lenses. It captures everything from dynamic landscape compositions to casual snaps and portraits, showcasing the rich variation possible with a single compact lens. At the 50mm end, the angle of coverage closely matches normal human vision. Additionally, this zoom lens maintains an F4 aperture throughout the zoom range, making it ideal for both still photography and video shooting. The 17-50mm F4 significantly expands your creative possibilities, opening the door to new and exciting photographic experiences. The 17-50mm F4 is compatible with the dedicated TAMRON Lens Utility™ software (for PC and Android™ OS). The TLU lets users change lens settings, assign camera body functions, and update to the latest firmware when necessary.

TAMRON 28-75mm F/2.8 DI III VXD (Model A063)
The 28-75mm F2.8 G2 for Sony E and Nikon Z mounts is compact, easy to use, and delivers exceptional optical performance, making it ideal to pair with the latest high-resolution mirrorless cameras. The lens demonstrates high resolving power to the edges of the frame at all focal lengths, while also offering the soft and beautiful bokeh that is distinctive to fast-aperture lenses. The lens’ autofocus system uses TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor for fast, precise, and quiet focusing. This lens is also excellent for close-up photography, with an MOD of 0.18m (7.1″) at the wide end and a maximum magnification ratio of 1:2.7. The 28-75mm F2.8 G2 is compatible with the dedicated TAMRON Lens Utility™ software (for PC and Android™ OS). The TLU lets users change lens settings, assign camera body functions, and update to the latest firmware when necessary.

TAMRON 70-180mm F/2.8 DI III VC VXD (Model A065)
The 70-180mm F2.8 VC G2 is an outstanding lens due to its superior performance, from image quality and mechanical performance, to build quality and versatility. It’s perfect for capturing a wide range of subjects, like portraits and action shots, with stunning clarity and detail. The lens is lightweight and compact, making it easy to carry and use in various shooting conditions. The lens offers excellent background separation and bokeh, enhancing the artistic quality of your photos. Its advanced autofocus system ensures fast and precise focusing, even on moving subjects and the addition of TAMRON’s VC mechanism provides excellent hand-holding stability. The lens features a minimum focusing distance of just 0.3m (11.8″) at 70mm, unlocking unique opportunities to express your creativity with greater ease and precision. The 70-180mm F2.8 VC G2 is compatible with the dedicated TAMRON Lens Utility™ software (for PC and Android™ OS). The TLU lets users change lens settings, assign camera body functions, and update to the latest firmware when necessary.

For media inquiries, please contact:
Jessica Kelly, Marketing Communications Manager, kelly@tamron.com

About Professional Photographer magazine
The official magazine of Professional Photographers of America, Professional Photographer helps readers advance their businesses and careers through editorial content that addresses the artistic, technological, and business aspects of their work. For more than 100 years, pros have relied on Professional Photographer to deliver the education and inspiration they need to be successful: practical lessons and of-the-moment images that define an industry. No other magazine offers a more authoritative presentation of the people, trends, products, and images that define the professional photography landscape.

About Tamron Co., Ltd.
TAMRON provides a wide range of original optical products, from interchangeable lenses for digital cameras to various optical devices for both the consumer and OEM. We make optical products that contribute to a range of industries and continue to devote our rich creativity and leading-edge technical prowess to various industrial fields. TAMRON is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all its business activities.

Optical Product Line-up:
Interchangeable lenses for Mirrorless and DSLR cameras, Network Surveillance camera lenses, FA and Machine vision lenses, Teleconferencing lenses, Camera modules, Automotive camera lenses, Lenses for compact digital cameras and video cameras, Drone lenses, Medical devices and Various optical device units.

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8/1/2024