Tamron Launches First “Phototainment” Web Series On YOUTUBE

Contact: Lisa Keller
(631) 858-8409
evans@tamron.com

April, 2015, Commack, New York – Tamron USA announced today their first foray into “phototainment” with Season 1 of a video series designed to entertain while teaching valuable photo tips for all levels of photographers. Launched in conjunction with year two of their national Tailgate Tour to promote photography, the six-episode series captures the adventures of two photo road warriors as they make their way across the country, capturing some of the most beautiful photo vistas in the United States. The series features photographer and filmmaker André Costantini, and portrait and landscape photographer Ken Hubbard.
In a lesson taken from some current successful binge series, all six episodes of the “Tamron Tailgate Tour Unofficial Field Guide” season will premiere on May 1st on YouTube.com/tamronvids. The playlist for all six episodes is here. The episode descriptions are as follows:
Episode 1: André and Ken explore the Dunes in Death Valley, talk turkey and catch a sunset in Ken’s favorite park.
Episode 2: André and Ken take the van to the Racetrack on an unpaved road to witness the unexplainable.
Episode 3: André and Ken battle the elements and a cactus in search of great images around Zion.
Episode 4: André and Ken shoot the sunrise at Horseshoe Bend, discuss proper free fall techniques and harass each other at Antelope Canyon.
Episode 5: André and Ken take a trip to “Monkey Lake” and photograph the Milky Way at the Red Toadstools.
Episode 6: André and Ken experience a life changing event at the Grand Canyon.
“André and Ken are like Tamron’s photo ‘odd couple’. They have a long history together as friends, pro photographers and photo educators, and their banter tends to showcase their brotherly love/hate relationship, which adds to the fun of the series,” said Stacie Errera, Chief Marketing Officer of Tamron USA. “The Tamron Tailgate Tour covered over 32,000 miles last year, and in addition to all of the camera store stops, they were able to capture amazing images across the country. While showcasing their photographic talents, they passed the time with a lot of laughs and a few insults, and we thought it would be fun to capture their adventures in an educationally-based web series.”
“While Ken and I aren’t exactly the iconic TV Odd Couple, I guess we bring our own brand of honesty that I think photo enthusiasts will appreciate,” said André. “It’s a no-holds-barred expose that captures maybe one too many hours together in a van.” Planning for continuing the series into 2017 is already underway.
Season 1 is being released in conjunction with this year’s Tamron Tailgate Tour, which will offer a seminar in camera stores across the country called “The Field Guide to Inspired Photography: See It, Capture It, Work It.” The 2-hour evening course will be available for $25 in over 75 cities.
The Tamron Tailgate Tour works with local camera retailers to deliver a unique learning experience. The Tamron equipped van will pull into the parking lot and set up for a full day of education.
About Tamron
“New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a comprehensive manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all of its business activities. Among its many optical and mechanical innovations since the founding of the company in 1950, Tamron’s development of mass-produced hybrid Aspherical elements paved the way for today’s compact high power All-In-One™ lenses when, in 1992, this technology was incorporated into the ground-breaking 28-200mm. Tamron continues to lead in this category of lenses with the 16-300mm Di II VC PZD Macro – the world’s widest All-In-One™ zoom lens at 18.8X range starting at an unprecedented 16mm true wideangle. This compact and versatile lens features Tamron’s proprietary VC (Vibration Compensation) system for blur-free hand-held shooting of photos in low light and at telephoto settings, PZD (Piezo Drive) autofocus system for fast and quiet autofocus operation, and macro capability. Tamron’s recent SP (Super performance) lens introductions have received accolades and high praise from leading photographic magazines and websites for their outstanding best-in-class performance. Tamron has garnered international acclaim for its extensive line-up of professional and consumer lenses.
Optical Product Line-up:
Interchangeable lenses for SLR cameras, digital camera lenses, video camera lenses, lenses for automotive applications, IP and CCTV lenses, lenses for long wavelength infrared cameras, ultra-precision optical components and more.
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4/2015

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