TAMRON Americas Launches New Website

October 22, 2024, Commack, N.Y. – TAMRON Americas announces the launch of its newly redesigned multi-lingual website, designed to provide users with an outstanding experience through innovative tools, valuable resources, and a streamlined shopping journey.

The new TAMRON Americas website, completely designed by Intero Digital from the ground up on a new platform, features inspirational and learning sections, dynamic product pages with e-commerce capabilities, a lens finder that allows users to filter down and find the exact lens for their needs, and an easy-to-navigate interface that helps users explore events, savings information, support, and much more.

“Our new website is more than just a facelift—it’s a commitment to enhancing the way we connect with our customers,” said Stacie Errera, Vice President of Marketing & Communications at TAMRON Americas. “We’ve listened to our users and built a website that goes beyond their needs, offering inspiring content, easy shopping, and strong support to make every visit worthwhile.”

Innovative Tools and Resources to Empower Users

The new website is a hub of resources and tools aimed at empowering both new and experienced users. With intuitive design and easy access to information, users can explore a variety of tools tailored to their needs, whether it’s finding the perfect product with the multi-filter option Lens Finder, learning new techniques, or getting the support they need. The “Inspire & Learn” and “Tools & Resources” sections offer rich content, including tutorials, expert tips, and more, allowing visitors to dive deeper into their passions and enhance their skills.

E-commerce Integration for a Seamless Shopping Experience

The site provides information for TAMRON’s local dealer network for the purchase of any product.

For users interested in purchasing directly from TAMRON, the all-new product pages are designed with e-commerce functionality, making it easier than ever for customers to discover and purchase products directly on the website.

Each product page is filled with detailed specifications, high-quality images, video, and reviews to ensure an informed shopping experience. The checkout process is smooth, secure, and fast, offering various payment options and ensuring a seamless transition from browsing to buying. Select items will be available for direct purchase when the website launches, with more products added regularly.

Explore Events, Savings, and Support Effortlessly

Navigation has been optimized for easy exploration of upcoming events, special promotions, and savings opportunities. A dedicated Support section offers comprehensive information on warranties, troubleshooting, and FAQs, making it simple for customers to find the answers they need quickly. Whether planning to attend a workshop or looking for the latest deals, users can effortlessly find and engage with content that matters most to them.

Designed for an Exceptional User Experience

The website’s redesign focuses on providing an exceptional user experience, with a clean, modern design that’s responsive across all devices. Enhanced search functionality and clear, concise navigation ensure visitors can find what they need with minimal effort. The site’s interactive elements and engaging visuals not only capture attention but also guide users through their journey.

“We’re proud to partner with TAMRON Americas on this innovative website. By working closely with their team, we’ve created a platform that reflects the TAMRON brand and empowers customers with valuable tools, seamless shopping, and inspiring content,” said Tom Augustine, President of Intero Studios, a Division of Intero Digital. “This site elevates the user experience, helping photographers and creators explore, learn, and find exactly what they need.”

Informational and Inspirations Section of the Website

The new website includes the following sections:

• Photo Lenses with Lens Finder by Format, Body Mount, Photo Style
• Industrial Optics with products for surveillance, machine vision and more
• Support for customers in the USA, Canda and Latin America for repair information, firmware updates, software downloads, catalog downloads, and more
• TAMRON EDU with information about the Educational Program for students and educators
• Inspire & Learn
  • Daily Inspiration Gallery
  • Photo Techniques library of e-newsletter how-to articles
  • TAMRON Magazine archives
  • Video Tutorial Library
  • TAMRON Creative Collaborative Team profiles
• Tools & Resources
  • Blog with the ability to filter by category or keywords
  • Must-Have Accessories
  • TAMRON Tech Corner featuring profiles of our Technical Services Team members and TAMRON technologies
  • FAQs and Glossary
• VIP Program & Lens Registration
• News & Events

Multilingual Options for the Americas Audience

The website also incorporates multilingual options, allowing visitors to explore in English, French, Portuguese, or Spanish. This feature ensures that TAMRON can effectively connect with a broader audience in the Americas, including Canada, Mexico, and South American countries, providing a customized experience that caters to diverse linguistic preferences.

Visit the website at https://tamron-americas.com/

For media inquiries, please contact:

Jessica Kelly, Marketing Communications Manager, kelly@tamron.com 

About Tamron
TAMRON provides a wide range of original optical products, from interchangeable lenses for digital cameras to various optical devices for both the general consumer and OEM. We make optical products that contribute to a range of different industries and will continue to devote our rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, TAMRON is fully aware of our responsibility to the environment and aspires to help preserve the natural environment in all our business activities.

Optical Product Line-up:
Interchangeable lenses for Mirrorless and DSLR cameras, Network Surveillance camera lenses, FA and Machine vision lenses, Teleconferencing lenses, Camera modules, Automotive camera lenses, Lenses for compact digital cameras and video cameras, Drone lenses, Medical devices and Various optical device units.

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10/22/2024