TAMRON Lens Honored with 2021 Lucie Technical Award

October 22, 2021, Commack, NY – Tamron 35-150 mm F/2-2.8 DI III VXD has been selected as a winner for 6th Annual The Lucie Technical Award in the Best Standard Zoom Lens category. With its ground-breaking fast aperture and versatile focal length, the new 35-150mm F2-2.8 is an ideal lens for portrait and travel photographers as well as filmmakers.

BEST STANDARD ZOOM LENS
35-150 mm F/2-2.8 DI III VXD (modelo A058)
The world’s first zoom starting at F2 at wide-angle for Sony mirrorless cameras, this new unique zoom features outstanding image quality. The zoom lens covers everything from the 35mm wide angle to 150mm telephoto, including all the commonly used focal lengths, so it’s very handy for travel because it can replace several single lenses. Seamlessly take photos without switching lenses in various situations.

Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures.

The new 35-150mm F2-2.8 boasts the ability to take closeup photographs extremely close to the subject. At the 35mm wide-angle end, the MOD is 13”, achieving a maximum magnification ratio of 1:5.7. To further accentuate the subject and separate it visually from its surroundings, you can create a greatly blurred background using the large F2-2.8 maximum aperture.

The autofocus drive employs Tamron’s VXD linear motor focus mechanism to achieve focus from the MOD to infinity, even at the maximum F2 aperture, thanks to the speed and precision of this highly accurate autofocus system. Focus tracking is also extremely precise so you can capture sudden movements by your subject. The linear motor also suppresses drive noise and vibrations during focusing, making it ideal for shooting both still photos and video in environments that demand quietness.

The new lens is compatible with the Tamron Lens Utility™ software tool for lens function customization. Users can customize functions and update the firmware through the lens to provide flexible shooting options to match the shooting situation for still photography and videography. It is operated by connecting the lens from its Connector Port via the optional Tamron Connection Cable to the computer. Users can customize switch settings, switch the focus ring function from focus adjustment to aperture adjustment, change the rotation direction of the focus ring, set 2 focus positions (A and B) and shift the focus between A and B, and much more. The Tamron Lens Utility™ software can be downloaded from the Tamron website as of 10/28/21.

The lens also features a new design that provides enhanced grip and greater intuitive operation, as well as Moisture-Resistant Construction, Fluorine Coating, and a hood with locking mechanism for greater convenience.

About the Lucie Technical Awards
The Lucie Technical Awards aim to honor both large and small companies, as well as the individuals who have advanced the photographic industry in a given year. These awards are presented by the Lucie Foundation, a 501(c)3 charitable organization. Our mission is to honor master photographers, discover and cultivate emerging talent, and promote the appreciation of photography worldwide.

Sobre a Tamron
A TAMRON fornece uma ampla gama de produtos ópticos originais, desde lentes intercambiáveis para câmeras digitais até vários dispositivos ópticos para o consumidor em geral e OEM. Fabricamos produtos ópticos que contribuem para uma série de setores diferentes e continuaremos a dedicar nossa rica criatividade e nossa capacidade técnica de ponta a vários campos industriais. Além disso, a TAMRON tem plena consciência de sua responsabilidade para com o meio ambiente e aspira a ajudar a preservar o ambiente natural em todas as suas atividades comerciais.

Linha de produtos ópticos:
Lentes intercambiáveis para câmeras digitais SLR e Mirrorless, lentes de filmadoras, lentes de câmeras fotográficas digitais, lentes de drones, unidades de dispositivos ópticos, lentes de câmeras de vigilância, lentes de visão artificial e de máquina, lentes de câmeras automotivas, módulos de câmeras, placas de teste, etc.

# # #    

10/22/2021