August 14, 2025, Commack, NY – TAMRON announces the presentation by the Expert Imaging and Sound Association (EISA) of its EISA Awards to two TAMRON lenses: 28-300mm F/4-7.1 Di III VC VXD (Model A074) for “EISA SUPERZOOM LENS 2025–2026”, 90mm F/2.8 Di III MACRO VXD (Model F072) for “EISA MACRO LENS 2025–2026”. TAMRON has been honored with EISA Awards for 20 consecutive years. Plus, this year TAMRON wins two prestigious awards.
Excerpt from the Award Citation of the EISA Jury
EISA SUPERZOOM LENS 2025–2026
TAMRON 28-300mm F/4-7.1 Di III VC VXD (modelo A074)
The TAMRON 28-300mm is an all-in-one zoom lens for everyone. It lets you capture a wide range of subjects from landscapes at 28mm, through standard shots at 35mm and 50mm, portraits at 85mm and 135mm, to wildlife and sports at 300mm. The lens also has an MOD (Minimum Object Distance) of 7.5” (0.19m), providing a 1:2.8 magnification ratio for close-ups at its wide 28mm end. Images are impressively sharp in the centre of the frame, aided by the highly effective VC (Vibration Compensation) mechanism. Designed for Sony full-frame mirrorless E-mount cameras, this 10.7x zoom lens is lightweight and compact, at 610g and just 126mm long, making it an ideal travel companion. Its Moisture-Resistant Construction and Fluorine Coating help protect your equipment when shooting outdoors. With a built-in USB Type-C port, users can adjust focus behaviour, assign custom functions, and update firmware via the dedicated Tamron Lens UtilityTM software.
EISA MACRO LENS 2025–2026
TAMRON 90 mm F/2.8 Di III MACRO VXD (Modelo F072)
A TAMRON 90 mm F/2.8 Di III MACRO VXD is a modern macro lens for full-frame mirrorless cameras from Nikon and Sony that combines high image quality with practical handling. Its optical design delivers very good sharpness right into the corners of the image, even at maximum aperture, supported by effective correction of chromatic aberrations and distortion. With a magnification of 1:1, the lens is ideal for detailed close-ups, but its focal length and speed also make it a very good portrait lens. The fast and quiet VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism ensures precise autofocus, even with moving subjects. Thanks to its compact design, Moisture-Resistant Construction and high build quality, the lens is also reliable in outdoor use. The built-in USB Type-C port enables video and photo creators to configure functions like A-B focus, and focus ring behaviour via the TAMRON Lens Utility for PC, AndroidTM OS smartphones or tablets.
Sobre o Prêmio EISA
The Expert Imaging and Sound Association is a community of 54 technology magazines, websites and social media commentators from 27 countries, specializing in hi-fi, home theatre, photo and video, in-car and mobile electronics. Every year the EISA jury of experts rewards the best products in each class with a coveted EISA Award.
EISA Award Winning TAMRON Lenses
The receipt of this prestigious award marks the 27th year TAMRON has won an EISA Award, and the 20th consecutive year since 2006. Plus, this year TAMRON wins two prestigious awards.
1992-1993: SP AF35-105mm F/2.8 Asférica (Modelo 65D)
1993-1994: AF28-200mm F/3.8-5.6 Asférica (Modelo 71D)
1997-1998: SP AF 90mm F/2.8 MACRO [1:1] Modelo 72E)
1999-2000: AF28-300mm F/3.5-6.3 Asférica[IF] MACRO (Modelo 185D)
2000-2001: AF28-200mm F/3.8-5.6 LD Aspherical [IF] Super II MACRO (Modelo 371D)
2002-2003: AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical [IF] MACRO (Modelo A06)
2003-2004: SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Modelo A09)
2006-2007: SP AF17-50mm F/2.8 XR Di II LD Asférica [IF] (Modelo A16)
2007-2008: AF18-250mm F/3.5-6.3 Di II LD Asférica [IF] MACRO (Modelo A18)
2008-2009: AF28-300 mm F/3,5-6,3 XR Di VC LD Asférica [IF] MACRO (modelo A20)
2009-2010: AF18-270 mm F/3.5-6.3 Di II VC LD Asférica [IF] MACRO (Modelo B003)
2010-2011: SP 70-300 mm F/4-5.6 Di VC USD (modelo A005)
2011-2012: 18-270 mm F/3.5-6.3 Di II VC PZD (modelo B008)
2012-2013: SP 24-70 mm F/2,8 Di VC USD (modelo A007)
2013-2014: SP 90mm F/2.8 Di MACRO 1:1 VC USD (Modelo F004)
2013-2014: SP 70-200mm F/2.8 Di VC USD (Modelo A009)
2014-2015: 16-300 mm F/3.5-6.3 Di II VC PZD MACRO (Modelo B016)
2014-2015: SP 150-600mm F/5-6.3 Di VC USD (modelo A011)
2015-2016: SP 15-30mm F/2.8 Di VC USD (Modelo A012)
2016-2017: SP 85 mm F/1.8 Di VC USD (modelo F016)
2017-2018: SP 150-600mm F/5-6.3 Di VC USD G2 (Modelo A022)
2017-2018: 18-400 mm F/3.5-6.3 Di II VC HLD (modelo B028)
2018-2019: 28-75 mm F/2.8 Di III RXD (modelo A036)
2018-2019: 70-210 mm F/4 Di VC USD (modelo A034)
2019-2020: 17-28 mm F/2.8 Di III RXD (modelo A046)
2019-2020: 35-150 mm F/2.8-4 Di VC OSD (modelo A043)
2020-2021: 70-180 mm F/2.8 Di III VXD (modelo A056)
2020-2021: 28-200 mm F/2.8-5.6 Di III RXD (modelo A071)
2021-2022: 17-70 mm F/2.8 Di III-A VC RXD (modelo B070)
2021-2022: 11-20mm F/2.8 Di III-A RXD (modelo B060)
2021-2022: 150-500 mm F/5-6.7 Di III VC VXD (modelo A057)
2022-2023: 18-300 mm F/3.5-6.3 Di III-A VC VXD (modelo B061)
2022-2023: 28-75 mm F/2.8 Di III VXD G2 (modelo A063)
2022-2023: 35-150 mm F/2-2.8 Di III VXD (modelo A058)
2023-2024: 20-40 mm F/2.8 Di III VXD (modelo A062)
2023-2024: 50-400 mm F/4.5-6.3 Di III VC VXD (modelo A067)
2025-2026: 28-300mm F/4-7.1 Di III VC VXD (modelo A074)
2025-2026: 90mm F/2.8 Di III MACRO VXD (Modelo F072)
Para perguntas sobre a mídia, entre em contato:
Jessica Kelly, gerente de comunicações de marketing, kelly@tamron.com
Sobre a Tamron Co., Ltd.
A TAMRON fornece uma ampla gama de produtos ópticos originais, desde lentes intercambiáveis para câmeras digitais até vários dispositivos ópticos para o consumidor em geral e OEM. Fabricamos produtos ópticos que contribuem para uma série de setores diferentes e continuaremos a dedicar nossa rica criatividade e nossa capacidade técnica de ponta a vários campos industriais. Além disso, a TAMRON tem plena consciência de sua responsabilidade para com o meio ambiente e aspira a ajudar a preservar o ambiente natural em todas as suas atividades comerciais. Para obter mais detalhes, visite o site oficial da Tamron Co., Ltd. ( https://www.tamron.com/global/.
Linha de produtos ópticos:
Lentes intercambiáveis para câmeras Mirrorless e DSLR, lentes para câmeras de vigilância em rede, lentes para visão artificial e de máquina, lentes para teleconferência, módulos de câmera, lentes para câmeras automotivas, lentes para câmeras digitais compactas e câmeras de vídeo, lentes para drones, dispositivos médicos e vários dispositivos ópticos.
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8/14/25
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