PetaPixel Honors Tamron’s 70-180mm G2 as Zoom Lens of Year

Contact: Sabrina Retas
retas@tamron.com

  1. PetaPixel Honors TAMRON’s 70-180mm F/2.8 DI III VC VXD G2 as Zoom Lens of the Year

  2. December 6, 2023, Commack NY – PetaPixel, a leading photography publication, has declared TAMRON’s 70-180mm f/2.8 DI III VC VXD G2 as Zoom Lens of the Year in the PetaPixel Awards: The Best of Photography in 2023. This marks the second consecutive year TAMRON has held the top spot in the zoom lens category.

    PetaPixel 2023

    Tamron 70-180mm, Model A065

    PetaPixel Award Citation:

    “For the second year in a row, Tamron has claimed top honors in the zoom lens category, cementing its place as the premiere manufacturer of high-end zoom optics. While 2023 brought us several outstanding options including the Nikon 180-600mm f/5.6-6.3 VR, the Sony 16-35mm f/2.8 GM II, the Sony 70-200mm f/4 OSS II, and the Sony 20-70mm f/4 (which came in close second to Tamron), the excellent performance mixed with the approachable pricing of the 70-180mm f/2.8 won out.

    As explained by Chris Niccolls, this second-generation version of the 70-180mm f/2.8 improves upon the first in notable ways that make it worthy of praise.

    “The bokeh is much more natural and pleasing to the eye, and sharpness has been refined over an already very sharp lens to begin with. Although the Tamron 70-180mm f/2.8 VXD VC G2 is slightly heavier and larger it is still a very easy-to-carry lens by f/2.8 telephoto standards. Tamron has managed to make a great lens even better and this adds even more value to an already affordable optic.”

    About the TAMRON 70-180mm VC G2
    The TAMRON 70-180mm F2.8 G2 represents a significant advancement from its highly acclaimed first-generation counterpart. Incorporating numerous enhancements, the standout feature is TAMRON’s exclusive VC (Vibration Compensation) mechanism. Despite maintaining its class-leading compact size and weight, this lens offers improved stability for shooting, ensuring photographers capture sharp and clear images in various conditions.

    The optical design has been completely overhauled, resulting in uncompromisingly high image quality throughout the entire zoom range. TAMRON has reduced the MOD (Minimum Object Distance) at the wide end from 0.85m (33.5in) in the first-generation model to 0.3m (11.8in), allowing users to capture distinctive photographic expressions with greater flexibility.

    The new 70-180mm F2.8 G2 zoom showcases TAMRON’s acclaimed VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with improved tracking ability, enabling swift and precise autofocus performance for both stills and video shooting. This lens also supports TAMRON’s dedicated Lens Utility™ and Lens Utility Mobile™ apps, allowing customization of functions based on different shooting styles for both photography and videography.

    The updated lens design enhances usability and provides increased scratch resistance. This single lens combines exceptional maneuverability and practicality, deserving of the 2nd-generation G2 badge, promising shooting experiences that elevate the enjoyment of a fast-aperture telephoto zoom lens.

    This prestigious award not only recognizes the excellence of Tamron’s 70-180mm f/2.8 DI III VC VXD G2 but also applauds the brand’s commitment to innovation and delivering exceptional quality to photographers. Tamron’s consistent success in the zoom lens category for two consecutive years underscores its dedication to meeting the evolving needs of photographers across the globe.

    For more information about Tamron’s award-winning 70-180mm f/2.8 DI III VC VXD G2 and other innovative products, please visit www.tamron-americas.com

    About PetaPixel
    Petapixel is a leading online photography publication, providing enthusiasts, professionals, and hobbyists with the latest news, reviews, and insights into the ever-evolving world of photography. With a commitment to excellence and a passion for the art of visual storytelling, Petapixel serves as a trusted resource for the global photography community.

    About Tamron Co., Ltd.
    TAMRON provides a wide range of original optical products, from interchangeable lenses for digital cameras to various optical devices for both the general consumer and OEM. We make optical products that contribute to a range of different industries and will continue to devote our rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, TAMRON is fully aware of our responsibility to the environment and aspires to help preserve the natural environment in all our business activities.

    Optical Product Line-up:
    Interchangeable lenses for Mirrorless and DSLR cameras, Surveillance camera lenses, FA and Machine vision lenses, Video conference lenses, Camera modules, Automotive lenses, Digital still camera lenses, Camcorder lenses, Drone lenses, and Lenses for medical applications.

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    12/6/2023

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