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50-300mm F/4.5-6.3 Di III VC VXD and 90mm F/2.8 Di III MACRO VXD receive awards for Best Lenses in their respective categories
BEST SUPERZOOM LENS
50-300mm F/4.5-6.3 Di III VC VXD (Model A069)
BEST MACRO LENS
90mm F/2.8 Di III MACRO VXD (Model F072)
Excerpt from the Award Citation of the TIPA Jury:
BEST SUPERZOOM LENS
TAMRON 50-300mm F/4.5-6.3 Di III VC VXD (Model A069)
The TAMRON 50-300mm F/4.5-6.3 Di III VC VXD is a compact, lightweight telephoto zoom for full-frame mirrorless cameras. Covering a versatile 50–300mm range, it’s ideal for portraits, wildlife, and travel. Its VXD motor ensures fast, precise autofocus, while VC (Vibration Compensation) keeps handheld shots sharp. The lens excels at close-ups, offering a minimum focus distance of just 8.7” (.22m) at 50mm and a 1:2 magnification ratio—delivering impressive half-macro capability. It features a 67mm filter size and a USB-C port supporting TAMRON Lens Utility for function customization and firmware updates. On APS-C cameras, it achieves a powerful 75–450mm equivalent, making it an all-round performer.
BEST MACRO LENS
TAMRON 90mm F/2.8 Di III MACRO VXD (Model F072)
The TAMRON 90mm F/2.8 Di III MACRO VXD is a high-performance macro lens with true 1:1 magnification, outstanding sharpness, and smooth bokeh. Its fast, quiet VXD autofocus ensures precision for macro, portraits, and more. With approximately 82 mm working distance at full magnification, it’s perfect for photographing insects and copying fine details of old films and photo prints. The fast F/2.8 aperture excels in low light and creative isolation. Compact and moisture-resistant, it balances portability with professional-level performance. The USB-C port allows use of TAMRON Lens Utility for function customization and firmware updates. Ideal for nature, studio, or everyday shooting, this lens offers versatility and clarity for demanding creators.
TIPA Awards Received
• 2014 BEST EXPERT DSLR LENS; SP 150-600mm F/5-6.3 Di VC USD (Model A011)
• 2015 BEST CSC ENTRY LEVEL LENS; 14-150mm F/3.5-5.8 Di III (Model C001)
• 2016 BEST DSLR PRIME LENS; SP 35mm F/1.8 Di VC USD (Model F012)
BEST ENTRY LEVEL DSLR LENS; 18-200mm F/3.5-6.3 Di II VC (Model B018)
• 2017 BEST DSLR TELEPHOTO ZOOM LENS; SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022)
• 2018 BEST DSLR TELEPHOTO ZOOM LENS; 70-210mm F/4 Di VC USD (Model A034)
BEST DSLR SUPERZOOM LENS; 18-400mm F/3.5-6.3 Di II VC HLD (Model B028)
• 2019 BEST MIRRORLESS STANDARD ZOOM LENS; 28-75mm F/2.8 Di III RXD (Model A036)
• 2020 BEST DSLR PRIME LENS; SP 35mm F/1.4 Di USD (Model F045)
• 2021 BEST STANDARD ZOOM LENS; 17-70mm F/2.8 Di III-A VC RXD (Model B070)
BEST TELEPHOTO ZOOM LENS; 70-180mm F/2.8 Di III VXD (Model A056)
• 2022 BEST FULL FRAME ULTRA TELEPHOTO ZOOM LENS; 150-500mm F/5-6.7 Di III VC VXD (Model A057)
BEST TRAVEL ZOOM LENS; 35-150mm F/2-2.8 Di III VXD (Model A058)
• 2023 BEST TELEPHOTO ZOOM LENS; 50-400mm F/4.5-6.3 Di III VC VXD (Model A067)
BEST CONTENT CREATOR LENS; 20-40mm F/2.8 Di III VXD (Model A062)
• 2024 BEST WIDE ANGLE ZOOM LENS; 17-50mm F/4 Di III VXD (Model A068)
BEST TELEPHOTO ZOOM LENS; 70-180mm F/2.8 Di III VC VXD G2 (Model A065)
• 2025 BEST SUPERZOOM LENS; 50-300mm F/4.5-6.3 Di III VC VXD (Model A069)
BEST MACRO LENS; 90mm F/2.8 Di III MACRO VXD (Model F072)
About the TIPA Awards
TIPA WORLD AWARDS both recognize and honour industry companies and their products and serve as an important benchmark and guide for consumers in making their purchasing decisions. In a recent readers survey conducted by an independent research firm, for example, well over 65% of member magazine readers know the award as one that recognizes excellence in the photo industry.
For media inquiries, please contact:
Jessica Kelly, Marketing Communications Manager, kelly@tamron.com
About Tamron Co., Ltd.
TAMRON provides a wide range of original optical products, from interchangeable lenses for digital cameras to various optical devices for both the general consumer and OEM. We make optical products that contribute to a range of different industries and will continue to devote our rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, TAMRON is fully aware of our responsibility to the environment and aspires to help preserve the natural environment in all our business activities. For more details, please visit the official website of Tamron Co., Ltd. (https://www.tamron.com/global/)
Optical Product Line-up:
Interchangeable lenses for Mirrorless and DSLR cameras, Network Surveillance camera lenses, FA and Machine vision lenses, Teleconferencing lenses, Camera modules, Automotive camera lenses, Lenses for compact digital cameras and video cameras, Drone lenses, Medical devices and Various optical device units.
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4/17/2025