Portrait Photography

Hernan Rodriguez with SP 70-200mm F/2.8 Di VC USD G2 (A025)

The versatility of the 70-200mm G2, specifically when it comes to its focal-length range, is exactly what I’m seeking for my portraiture—especially for the celebrity photos I take. The lens allows me to create either environmental portraits on the wide end, capture a full-length photo, or zoom in tight for a headshot. I also love the compression the lens offers at 200mm. This is all especially important for my celebrity portraiture, because those clients usually want a narrative they can use for a variety of purposes, whether it’s publicity shots for their website and social media pages or for other marketing and promotional collateral.

For me, as a portrait photographer, how my equipment renders colors and skin tones is critical. This lens is ideal in my book. The 70-200 G2 provides consistent, accurate color no matter which camera I’m using (and I use a few different ones). For instance, I don’t like that blue cast that sometimes occurs with certain lenses; the 70-200 G2 offers a warmer tone I prefer. I always do a customized white balance when I’m shooting, but it’s nice to know that the lens will come through for me either way and serve up the colors I want. I always know what I’m going to get.

The e-BAND coating has also come in particularly handy for me. I take a lot of outdoor environmental portraits, and I use the sun for backlighting, where I shoot from an angle so that my subject’s head blocks the sun. The anti-reflection properties in that coating ensure I don’t get ghosting or flare in my images. The 70-200mm G2 is a standout lens all around for me.

Tamron Image Master and Westcott Elite Pro Hernan Rodriguez, operates a successful studio in Santa Monica California, specializing in commercial and celebrity portraiture. He has photographed Luminaries in the music, sports, and entertainment arena. This including, Danny Trejo, Mario Lopez, Snoop Dog, Nelly, world champions Evander Holyfield, Muhammad Ali, and Mike Tyson. His client base spans from ShowTime, EMI Records, Sony, NFL, Universal, SLS Las Vegas and Playboy. Hernan has been featured in Rangefinder, Studio Photography, PDN, Digital Photo Pro and Photo Shop User. Hernan is the author of 75 Portraits, and is also an Adobe Ambassador, and Moab Image Master. His outgoing personality and fresh approach to imagery makes him a highly sought out conference speaker both nationally and internationally, teaching professional photographers around the world.
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