Tamron Announces Corporate Logo Change

February 20, 2017, Commack, NY – Tamron, a comprehensive manufacturer of optical equipment, has redesigned its corporate logo. The new logo will be progressively rolled out starting February 20, 2017.

OLD DESIGN

NEW DESIGN

Story Behind the Change
In September 2015, to coincide with the revamp of its SP series of interchangeable camera lenses that represent the ultimate pursuit of high performance, Tamron embarked on a renewal of its product branding for the domestic and global markets. As part of these activities, Tamron developed a new logotype that would embody the brand in its products, and has since introduced the logo in new models on a sequential basis.

Now Tamron has made the decision to progressively roll out use of the logo as its new corporate logo.

Design of the New Logo
The existing logo has been in use for 39 years since its development in 1978. In the intervening years, Tamron has undergone significant expansion as an extremely unique company through its ability to engage in the integrated manufacture of lenses from development to production. During the same period, Tamron has extended the reach of its business activities in Japan and around the world.

The new “TAMRON” logo was designed to present a global perspective while inheriting qualities of the original design. Tamron has developed a fully upper-case logotype and incorporated greater legibility compared with the previous logo, allowing the company name to be identified in a clearer and more understandable way. Moreover, the meticulously designed logo embodies Tamron’s recognizable presence as simple and powerful, with renowned reliability and technical prowess.

Renewal of the Corporate Website
To coincide with changes to the corporate logo, the corporate website has been redesigned to provide customers with the information they need in a more accessible way. The website employs a layout that is easy to view whether from a PC, smartphone or tablet device. Looking ahead, Tamron looks forward to disseminating appropriate information to its customers and stakeholders through the new corporate website.

Acerca de Tamron
Entre sus muchas innovaciones ópticas y mecánicas desde la fundación de la empresa en 1950, el desarrollo por parte de Tamron de elementos asféricos híbridos producidos en serie en 1992 allanó el camino para los actuales objetivos All-In-One™ compactos de alta potencia. Tamron sigue liderando esta categoría de objetivos con el 16-300mm Di II VC PZD Macro - el objetivo zoom All-In-One™ más amplio del mundo con un alcance de 18,8X que comienza en un gran angular real sin precedentes de 16mm. Este objetivo compacto y versátil cuenta con el sistema VC (Compensación de la vibración) patentado por Tamron para tomar fotos a pulso sin desenfoque con poca luz y con ajustes de teleobjetivo, sistema de autoenfoque PZD (Piezo Drive) para un funcionamiento rápido y silencioso del autoenfoque, y capacidad macro. Las recientes presentaciones de los objetivos SP (Super Performance) de Tamron han recibido elogios y grandes elogios de las principales revistas y sitios web de fotografía por su extraordinario rendimiento. La redefinición de la serie SP se ha traducido en el lanzamiento de cuatro objetivos de focal fija hasta la fecha: SP 35mm F/1,8 Di VC USD, SP 45mm F/1,8 Di VC USD, SP 85mm F/1,8 Di VC USD y SP 90mm F/2,8 Di VC USD, así como el ultra teleobjetivo SP 150-600mm Di VC USD G2 y el nuevo SP 70-200mm F/2,8 Di VC USD G2. Todos ellos están diseñados para satisfacer los requisitos de las actuales cámaras DSLR de fotograma completo y alta densidad de píxeles. Tamron ha cosechado elogios internacionales por su amplia gama de objetivos profesionales y de consumo.

Gama de productos ópticos:
Objetivos intercambiables para cámaras SLR, objetivos para cámaras digitales, objetivos para cámaras de vídeo, objetivos para aplicaciones de automoción, objetivos IP y CCTV, objetivos para cámaras de infrarrojos de longitud de onda larga, componentes ópticos de ultraprecisión y mucho más.